Advertising

Explore 92 award-winning designs tagged Advertising on A Design News.

Designer: Bloom advertising agency Work: Event Communication Tag: Advertising

Transatlantic Innovation Week 2023

The Transatlantic Innovation Week, organized by the U.S. Embassy and all five consulates general, is a multi-day event that focuses on the German-American partnership and its broad innovative power. Under this year's motto creativity unbound, an event trailer, landing page and an entire social media toolset were designed for the event partners. The event key visual combines the motto with the idea of partnership as the overarching message.

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Designer: Joshua Grant Rayner Work: Events Promotional Product Tag: Advertising

Cap Pac

Cap Pac is a promotional product designed for use at outdoor events. Cap Pac is made from a single sheet of card and combines several useful items. Two sun visors can be torn away and fastened around the head to shade the eyes. The remaining panel serves as a sign that can carry a message chosen for each event. The same panel also works as a carrier for two drinks. Recycled or certified card is used, together with waterless ink and low energy drying. The aim is to reduce the waste created by promotional material.

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Designer: Ralf Kauffmann Work: Campaign and Sales Support Tag: Advertising

Target

Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

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Designer: Bloom advertising agency Work: Browser Game Tag: Advertising

Travel Buddy

Travel Buddy is an interactive adventure that playfully showcases Holiday Extras' products. The parallax game world creates a virtual travel experience as players navigate. In the role of a travel buddy, players guide a couple in vacation planning, offering tips for a successful trip. The advice leads to a humorous travel type test, uncovering one's vacation behavior. Alongside exploring the product range, players gain insights into their own travel preferences.

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Designer: Yana Okoliyska Work: branded content Tag: Advertising

Barking good

Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs a wide range of branded content is developed to form a whole new visual communication to help tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.

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Designer: Ralf Kauffmann Work: Sneakers Box Tag: Advertising

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

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Designer: Maria Burgelova Work: Mobile Application Tag: Advertising

Bits'n'Bites

Bits’n’Bites, as a saying, evokes images of snacks and socializing, reminiscent of times when people connected face to face. The application fosters authentic professional connections, prioritizing human interactions above all. Its humancentric approach is evident in its intuitive interface, which streamlines the process of relationship building. Featuring elements that mimic face to face interactions, such as personalized conversation starters, it offers a novel platform for the cultivation of deep connections.

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Designer: Yingbo Qiao Work: Integrated Advertising Campaign Tag: Advertising

Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

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Designer: Fabiano Dalmácio Work: Social Ad Tag: Advertising

Full Moon

Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer.

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Designer: Daniel da Hora Work: Communication Design Tag: Advertising

Cats in a Box

The design team campaign ingeniously combined bold illustrations with a cheerful atmosphere, aiming to debunk covid-19 myths and promote cat adoption. Research-driven, it uncovered misconceptions, leading to impactful messaging and product line development. Through a vibrant marketing approach and a successful charity bazaar, the campaign not only raised funds but also challenged societal beliefs, fostering a more informed and compassionate community.

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Designer: Andre Tehhsi Chen Work: Sports Performance Event Tag: Advertising

2020 Super Star

2020 Super Star is an advertising campaign created for an annual sports event held by the Taiwan government at Taipei Arena. The campaign promotes physical education and connects different sports with the public. The typography transforms calligraphy forms and includes sports elements such as archery and tennis courts. The color plan is drawn from the archery target, using indigo, red and gold with black and white. The campaign includes posters, brochures, kinetic pictograms, television commercials, motion graphics and digital signage.

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Designer: E-graphics communications Work: Brochure Tag: Advertising

Mitsubishi eK X (Cross)

Mitsubishi eK X is a brochure created for a crossover kei car. The brochure presents the vehicle as a compact model with an SUV character, active styling and low fuel consumption. The layout follows the Cute Beast concept that also guided the exterior design of the car. A bold combination of yellow and black is used to attract attention at first sight. Each function and performance feature is shown in a clear order. The brochure was made to reach customers who want to try something new.

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