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BSTN Raffle Sneakers Box

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

BSTN Raffle Sneakers Box by Ralf Kauffmann was recognized as an innovative example of communication design by the A' Design Awards. BSTN Raffle Sneakers Box was awarded the Silver A' Design Award in Advertising, Marketing and Communication Design in 2021. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design recognition program which honors excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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