Mitsubishi eK X (Cross)
Mitsubishi eK X is a brochure created for a crossover kei car. The brochure presents the vehicle as a compact model with an SUV character, active styling and low fuel consumption. The layout follows the Cute Beast concept that also guided the exterior design of the car. A bold combination of yellow and black is used to attract attention at first sight. Each function and performance feature is shown in a clear order. The brochure was made to reach customers who want to try something new.
Mitsubishi eK X (Cross) Brochure by E-graphics communications has been identified as an outstanding example of communication design by the A' Design Award. Mitsubishi eK X (Cross) Brochure won the Silver A' Design Award in Advertising, Marketing and Communication Design in 2020. The A' Advertising, Marketing and Communication Design Award is a juried, academic and highly prestigious design accolade that recognizes exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
