Target
Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.
Target Campaign and Sales Support by Ralf Kauffmann has been recognized as an innovative illustration of communication design by the A' Design Award. Target Campaign and Sales Support was awarded the Silver A' Design Award in Advertising, Marketing and Communication Design in 2021. The A' Advertising, Marketing and Communication Design Award is an international, juried, academic and meritocratic design accolade which honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
