Packaging

Explore 1029 award-winning designs tagged Packaging on A Design News.

Designer: Yasushi Uemura Work: Japanese Sake Tag: Packaging

Zaku Naguwashi

This is a premium sake developed specifically for luxury restaurants, aiming to be included on wine lists as one of the options for food pairing. The design challenge was to convey a distinctive sense of Japanese identity. The design draws inspiration from traditional Japanese motifs such as shide, the sacred paper streamers used in shrines to mark the boundaries of the divine, and origata, the ceremonial art of folding paper. These elements successfully convey not only their physical forms but also the deeper spirituality and essence of the Japanese people.

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Designer: Edmund Lim Work: Packaging Design Tag: Packaging

Courage 2.0

The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.

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Designer: Ximena Ureta Work: Gin Packaging Tag: Packaging

128 Bpm

128 Bpm is a packaging and label design for a gin bottle. The name refers to a musical tempo of 128 beats per minute, a rate linked to the rhythm of a happy heart. The concept is based on the Blues, a musical genre that shaped many later styles. Birds represent the travel of music through history and also gather the botanicals used in gin. Wings stand for creative freedom. The front and back labels are printed on self adhesive cotton paper with a matte, velvety finish. Gold foil, varnish, embossing and debossing complete the design.

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Designer: Ian Wallace Work: Gin Tag: Packaging

Flora

Flora is a label design for a bottled gin produced in Chile. The design is inspired by the landscapes of the north and the south of the country, from desert mountains to Patagonian skies. Warm tones refer to sunrises over northern deserts, while cool tones refer to clouds on cold Patagonian days. The label is printed on textured martele paper, and gold foil is applied to the logo, the sun and the clouds. A special die cutting process shapes the label, and embossing marks the description panel. The bottle is closed with a wooden cork.

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Designer: PepsiCo Design and Innovation Work: Beverage - Alcoholic Tag: Packaging

Mountain Dew Hard Dew 2024

Hard Dew 2024 is a packaging design for a ready to drink alcoholic beverage made for adult consumers. The design extends the energy of the Mountain Dew brand into an adult oriented form. The United States version draws on biker tattoo art. The Asia-Pacific version develops the same idea through a dragon, another common tattoo subject. The dragon is shown in bright blue and glimmering green to give the container a bold and lively character. The packaging is intended to present a familiar brand attitude to adult drinkers.

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Designer: Heijie He Work: Baijiu Packaging Tag: Packaging

Yanghe Naked Bottle Liquor

Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.

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Designer: Sinong Wu Work: Baijiu Packaging Tag: Packaging

Hj Lu Yinpiaolaohao

Shanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.

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Designer: Nobuya Hayasaka Work: Packaging Tag: Packaging

Sakura Shimizu

This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.

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Designer: Tiago Russo Work: Rare Irish Whiskey Packaging Tag: Packaging

The Emerald Isle

A timeless art statement and what is today the most luxurious and rarest Irish whiskey ever created. A record-breaking highly collectable set that brings together immersive, sensorial design and craftsmanship with the artistry of refined jewellery and detailing. Envisioned as the ultimate whiskey statement, with only 7 sets in existence, the fully bespoke Emerald Isle collection pays homage to iconic and mythological Irish sites through the refined bottle, box and display unit designs that make this an unforgettable experience, and truly, a piece of whiskey and jewellery history.

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Designer: Yamin Zhu Work: Alcoholic Beverage Packaging Tag: Packaging

Forty-Nine Union Liquor

This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.

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Designer: EASTHOOOLY Work: Mooncake Packaging Tag: Packaging

Wheat Field Moonlight Sonata

Wheat Field Moonlight Sonata is a mooncake gift box that brings together the themes of the moon, music and the wheat field. The outer box is made from wheat straw material, formed by pulp molding wet pressing and finished with laser engraving. The surface carries an embossed texture that recalls the shadows seen on the moon. Inside, a concealed sound device is inspired by a vinyl record player. An acrylic magnetic needle placed near the center of the record starts the music box mode. The box measures 36 by 29 by 15 centimeters.

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Designer: Tiago Russo Work: Single Malt Irish Whiskey Tag: Packaging

The Mulong

The Mulong is a packaging design for a single malt Irish whiskey. The bottle and its presentation box are inspired by the Chinese Year of the Wood Dragon. Mahogany components refer to the casks used for the whiskey, while metallic trims follow traditional Chinese patterns. The top of the bottle forms a temple shape, and the closure must be rotated into a set pattern to open. A hidden key unlocks the box, where doors, sliding partitions and two drawers hold the glasses, coasters and accessories. The design creates a slow reveal and a gradual discovery.

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