Courage 2.0
The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.
Courage 2.0 Packaging Design by Edmund Lim was selected as an exceptional representation of communication design by the A' Design Awards. Courage 2.0 Packaging Design won the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
