Packaging

Explore 1029 award-winning designs tagged Packaging on A Design News.

Designer: PepsiCo Design and Innovation Work: Food Packaging Tag: Packaging

Lay's Flavor Swap Influencer Kit

Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program.

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Designer: Antonia Skaraki Work: Packaging Tag: Packaging

The Wine Barrel Classic

Designers presented the wine barrel in its natural environment, the barrel. They used codes of wine tasting (cellar, barrels, flows) and broke the stereotypes of bottled wine and designed the packaging so that The Wine Barrel communicates the quality of a wine taken directly from the barrel and reversed the established idea that good wine can only exist in a glass container.

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Designer: Nick Pitscheider Work: Glass Bottled Mineral Water Tag: Packaging

Cedea

The Cedea water design is inspired by the Ladin Dolomites and the legends about the natural light phenomenon Enrosadira. Caused by their unique mineral, the Dolomites light up in a reddish, burning hue at sunrise and sunset, lending the scenery a magic ambience. By “resembling the legendary magic Garden of Roses”, the Cedea packaging aims to capture this very moment. The result is a glass bottle making the water glare and flare to surprising effect. The colors of the bottle are meant to resemble the special glow of the Dolomites bathed in the mineral’s rose red and the blue of the sky.

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Designer: PepsiCo Design and Innovation Work: Beverage Packaging Tag: Packaging

Bubly Bounce

Bubly Bounce is a beverage packaging design for a caffeinated sparkling water line. The packaging extends an existing sparkling water range and signals the addition of caffeine without moving into the visual language of energy drinks. Bold and bright colors, bubbles, friendly greetings and smiles are kept, so the brand stays easy to recognize. The design also communicates the use of two flavors in one drink. The system is intended to appeal to current buyers and to stand out clearly on the shelf.

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Designer: Yuchen Han Work: Dog Food Packaging Tag: Packaging

Zhen Hao E

Zhen Hao E is a packaging series for dog food and dog snacks. The design draws on Chinese culture by presenting dogs as ancient emperors of different ages. In China, dog owners are often described as officials who serve their pets, and this idea shapes the illustrations. Cartoon dog characters indicate the size group, separating small dogs from medium and large dogs. Different colors separate dog food from snacks, so the range is easy to understand. Recycled paper, corrugated paper and aluminium foil bags are used.

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Designer: Angela Spindler Work: Packaging Tag: Packaging

Hightail

The agency was commissioned to develop the brand name, tone of voice as well as visual identity and packaging design for an innovative motorbike helmet accessory. The brief had a number of specific criteria, the packaging was to have a unisex appeal, to be reusable, enable high product visibility and be light weight for cost effective freight. The sleek and unique multi layered film pouch was designed to meet all of the client's requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.

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Designer: yuejun chen Work: White Wine Bottles Tag: Packaging

Bancheng Longyin Mountains

To single product concept design, remove the product packaging, do not over-packaging can be intuitive, direct so that the cultural charm of the product to consumers. The product design also has the handicraft decoration function, after using the product may do the decoration in the desk or take home to do the porch decoration, has added the aesthetic sense to the life, demonstrated the Chinese culture unique charm.

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Designer: Antonio Cuenca Work: Olive Oil Tag: Packaging

Yo,verde

A synthesis exercise for this design inspired by classic syrup jars. The name is the insignia of the product that justifies the green color of the oil inside. On the front, the logo is constructed from the pharmaceutical cross forming a pixelated heart. The sober and artless design that uses a message associated with health and its content.

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Designer: Pin Shuan Chen Work: Souvenir Tag: Packaging

Taste Buds Travel Taiwan

This Taiwanese cookie souvenir is not only to develop a box full of delicious Taiwanese flavor cookies but also to create a design, using Taiwanese national flower plum blossom window cut as the cover, and there are also 4 paper coasters with different Taiwanese tile patterns composed of signature cookie ingredients to emphasize the flavor of cookies inside the box. Lets tourists bring memories and Taiwanese culture home to share with families and friends.

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Designer: Zeng Li Work: Liquor Tag: Packaging

Mao Tai Chun

Mao Tai Chun is a packaging design for a Chinese liquor. The bottle is made of matte green ceramic, decorated with a high temperature firing print technique, and holds 500 millilitres. The metal lid follows the theme of the year of the rat and is shaped by a hollowing process. The outer box is made of beige special paper, printed in spot colours and finished with hot stamping. Text and cultural motifs are kept simple and clear. The design joins a flying fairy motif with the rat symbol to present traditional Chinese culture to younger consumers.

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Designer: Roberto Terrinoni Work: Italian Craft Beer Tag: Packaging

East Side

A craft beer in a small town in central Italy, every beer has a story, every story is told on its label. As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.

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Designer: 7654321 Studio Work: Tea Tag: Packaging

DouChaSai

DouChaSai is a packaging design created for a tea honoured at a folk tea competition held at Wuyi Mountain in 2018. The box measures 160 by 40 by 245 millimetres and is made of special paper, finished with screen spot colour printing, bronzing and transfer metal stickers. Chinese calligraphy covers the surface, following the meaning and structure of the words for tea competition. The strokes are thick and drawn with tension, so the writing also reads as a painting. Inside the box are a small tea box and a collection certificate.

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