A Design News

A Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on A Design News.

Moutai Liquor

Moutai

Moutai is a packaging design for a Chinese baijiu liquor. The box is the first to apply the pull-card changing pattern principle to a packaging structure. When a card is pulled, the printed illustration changes, revealing the twelve Chinese zodiac animals and mythical figures gathered for a feast in Maotai Town. The illustrations refer to traditional Chinese culture and aesthetics. The bottle is made with ceramic technology. Three-dimensional low-temperature embossed paper is used to keep the patterns faithful. The box measures 140 by 125 by 300 millimeters.

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Overpacked Package

Overpacked

She designed is a package of pastries, which is used as gifts to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the building blocks. The packaging box can be recycled and turned into building blocks, and through the monster's facial features on the packaging box, eyes, nose, mouth, and multiple combinations can be used to pile up what he thinks is a monster's face , like making Frankentense Like scientists, inspire children's imagination.

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Jing Yang Chun Wu Yun Liqueur Packing Boxes Protection

Jing Yang Chun Wu Yun Liqueur

Jing Yang Chun Wu Yun Liqueur is a packaging design created for a liqueur brand. The box is made of paper and measures 180 by 110 by 330 millimeters. The artwork is formed by splashed ink, which shapes the fierce image of a tiger. The scene depicts the classic story of Wu Song fighting a tiger, taken from the novel Water Margin. Motifs recalling blue and white porcelain are combined with the ink image to add a distinct character. Monochrome printing is used, which keeps printing costs relatively low.

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Yuyuan Road Baijiu Beverage

Yuyuan Road Baijiu

Yuyuan Road Baijiu is a packaging design for a Chinese liquor produced in Maotai town, Guizhou province. The design is inspired by Yuyuan Road, a historic street in Shanghai, and by the main building on that street. The logo shows an element of the Paramount, a landmark building and cultural symbol in Shanghai. The outer box is made of recycled plastic, the bottle is ceramic with gold spray paint, and the cover is plastic. The box measures 100 by 100 by 290 millimetres. The packaging aims to convey Shanghai culture to consumers.

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Tongue-Bongue Candy Package

Tongue-Bongue

The wish was to create a package for some kind of food. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought, one should move away from the templates. And attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea. People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".

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Wuyi Black Tea Floral Flavor Packing Design

Wuyi Black Tea Floral Flavor

Wuyi Black Tea Floral Flavor is a packaging design for tea. The design is inspired by the mountains, water, flowers, birds and tea of the natural environment of Wuyi Mountain. Rounded compositions drawn with simple lines show these natural elements like scenes from a film. The box uses an inner and outer sliding structure, so the customer opens the package step by step and views the scenes in sequence. The packaging paper has a natural grain, like wallpaper, and supports the idea of returning to nature. The box measures 230 by 60 by 90 millimeters.

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Yellow Crane Tower Liquor

Yellow Crane Tower

Chu Cellar is a packaging design for a liquor produced in Hubei, China. The bottle is made of ceramic, and its shape imitates a set of chime bells, a cultural relic of the ancient state of Chu. The grain on the bottle body is cast in an open mould, and the box is made of wood. Raised and recessed lines on the surface reduce the chance of slipping during handling. The base of the box works as a display stand, so the empty bottle can be kept as an ornament. The intent is to reflect the history and culture of the region of origin.

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Luhua Xiaomo Sesame Oil

Luhua Xiaomo

Luhua Xiaomo is packaging designed for grinding sesame oil, a hand-made oil produced in small quantities. The container is a straight cylindrical glass bottle, 50 mm in diameter and 210 mm high. The adhesive label wraps 350 degrees around the bottle and is laid out like an old newspaper, recalling a time when food was wrapped in newspaper. The characters are set vertically, in the manner of old Chinese shop signs. The narrow uncovered gap becomes an embossed steelyard mark that shows the amount held inside.

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Wilsons Cold Pressed Dog Food Packaging

Wilsons Cold Pressed

Wilsons is a packaging design for cold pressed dog food. The range covers three products, each offered in 2.5 kg and 10 kg bags. Illustrations of the landscapes of the British Isles wrap around every bag, and each product has its own name and colour palette. The bags are printed in CMYK by flexography with water-based inks over a flood coat of white ink, then finished with a clear protective varnish. Lightweight foil bags with resealable zip closures replace heavy paper sacks, keep the food fresh for longer and help reduce waste.

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Ccpuerh Packaging Design

Ccpuerh

Ccpuerh Tea is a packaging design for a range of pressed and loose teas. The container is a round aluminium can with an electroplated gold lid, a bronzed pattern and silk-screened text. The can measures 80 mm in diameter, with a body height of 70 mm and a lid height of 10 mm. Three printed shapes, round, prismatic and triangular, mark small round tea, small square tea and loose tea. Different can colours indicate different stages of tea maturity, so buyers can identify each product quickly. The design gives traditional tea a simple and modern look.

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Hanwu Liquan 1974 Beverage

Hanwu Liquan 1974

Hanwu Liquan 1974 is a packaging design for a Chinese liquor series. The bottle is made of transparent frosted glass with roasted gold detailing, while the cap and the tag are made of metal. The blue color of the bottle is inspired by jade from the Han Dynasty. Two dragons, based on Han Dynasty dragon patterns, form the main visual element. The shape and the structure follow a minimalist modern style. The packaging box measures 88 mm in length, 88 mm in width and 227.5 mm in height. The design presents traditional Chinese culture in a contemporary form.

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Enkindle Chocolate Box

Enkindle

Enkindle is a chocolate box designed for dark chocolate mini tablets in two flavors, chili and lemon with pepper. The design joins two boxes, which serve as the covers of a pop-up card. Once unfolded, the card reveals an illustrated story in three-dimensional cut outs. Cut outs on the inner side show the mini tablets, shaped as a volcano for the chili flavor and as a gold bar treasure for the lemon and pepper flavor. The reference recalls the past, when spices were as valuable as gold. The box is made of cardboard and can be kept after the chocolate is eaten.

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