Packaging

Explore 1029 award-winning designs tagged Packaging on A Design News.

Designer: David Kantor Work: Packaging Tag: Packaging

Marlenka

The Marlenka packaging redesign centers on a clean, distinctive design that ensures strong shelf presence and clear differentiation across the product range. The packaging system is designed to accommodate a variety of cakes and honey based desserts, using a structured approach to distinguish flavors, formats, and sizes. Premium visual aesthetics enhance product appeal, while innovative materials and advanced printing technologies guarantee exceptional quality. The refined design not only elevates the consumer experience but also strengthens Marlenka's brand identity and market positioning.

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Designer: Backbone Branding Work: Water Packaging Tag: Packaging

Kum-Kum

The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.

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Designer: Antonia Skaraki Work: Cosmetics Tag: Packaging

Good Life by Gina

The Serum packaging embodies the harmonious blend of nature and science, symbolized by the Greek alchemical symbol for salt, representing purification. With a remarkable natural content, the design reflects the product's purity and connection to the earth. Inspired by the vitality of the sun and the hues of the serum itself, the logo radiates a captivating circle of light, symbolizing the sun, face, and earth. The packaging expresses the holistic Greek philosophy, merging elements from seeds, flowers, roots, and fruits, conveying the essence of transformation and the energy of life.

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Designer: PepsiCo Design and Innovation Work: Beverage Tag: Packaging

LIFEWTR S8 Unconventional Canvas

LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach.

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Designer: Dennis Furniss Work: Limited Edition Packaging Tag: Packaging

Pepsi Culture

Pepsi Culture is a limited edition can series created for a soft drink brand in Mexico. The series consists of six collectible cans, and each can represents one Mexican city. Local stories, traditions and art references are translated into illustrative patterns that combine long-standing cultural symbols with a contemporary design approach. Each can is made of aluminium, holds 12 ounces and is finished with high definition offset printing. The cans are sold individually and together form a series that reflects regional diversity.

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Designer: Michael Held Work: Packaging Tag: Packaging

Iced Hop Gin

The gin's flavor, created through a infusion of hop and peppermint, is reflected in its visual identity. A frozen hop cone paired with a staring owl captures the crisp, cool essence of the drink. The dominance of mint is echoed in the outer packaging through shades of blue and stylized ice flowers. This cold, clean theme continues in the frosted glass bottle, where a metallic label enhances the icy impression. Subtle frost patterns and snowflake accents are embossed on the surface, reinforcing the fresh theme. Each element supports the gin's refreshing character.

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Designer: Olha Takhtarova Work: Confectionery Tag: Packaging

Una Luna Collection

Una Luna is a packaging design for a chocolate collection. The boxes are made of rigid cardboard with a matte black finish. Gold foil stamping highlights a moon motif and the brand name, while rising birds represent freedom. Selective varnishing and embossing add texture to the surface, and a gold lining is applied inside. A printed taste guide describes each chocolate, and the interior tray keeps the pieces in order. Three sizes are offered, from 180 to 300 millimeters in length. The aim is to present the chocolates as a refined gift.

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Designer: Langcer Lee Work: Packaging Tag: Packaging

Chinese Mooncake

Chinese Mooncake is a gift box designed for mooncakes offered during the Mid-Autumn Festival. The outer box follows the form of a traditional Chinese food box. An embroidery-style illustration shows an aerial view of a banquet of the Tang Dynasty, including wooden architecture and dancers. Each part of the illustration is separated by die-cutting and then joined again, so the packaging gains depth and layers. The inner box presents dance movements from Rainbow Skirt and Feather Coat, combined with classical Chinese colors such as royal purple and bamboo green.

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Designer: Hangzhou Juici Brand Design Co., Ltd Work: Packaging Tag: Packaging

Aokmag Nutritionals

Aokmag Nutritionals is a packaging design for nutritional dietary supplements. Each bottle carries a flat, abstract icon, such as an eye, a heart, a liver or a bone, to show the body part addressed or the key ingredient. Vibrant color blocks separate the icons from the text and create a clear information hierarchy, so consumers can identify each product quickly. The dark bottle protects the active ingredients from light. The label is made from recycled paper. The ridged cap improves grip and makes opening easier for older people.

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Designer: PepsiCo Design and Innovation Work: Beverage Tag: Packaging

Lipton Avant Garde Special Art Edition

Lipton Avant Garde Special Art Edition is a collection of miniature cans for iced tea. Each can holds 250 ml and is light and easy to carry, and the format is the first miniature can in the iced tea category in Russia. The graphics draw on Russian Avant Garde art movements, including Suprematism, Abstractionism and Cubo Futurism. Separate designs are paired with the peach, lemon and green tea flavors. The collection is sold only in Russia. The aim is to make the brand noticed on the shelf in a crowded category.

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Designer: Tiago Russo Work: Ultra Rare Single Malt Irish Whiskey Tag: Packaging

The Devil's Keep

The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.

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Designer: TIGER PAN Work: Instant Tea Essence Tag: Packaging

ZhuoQing

ZhuoQing is a packaging design for an instant Pu'er tea essence powder. The powder is extracted through a long process and dissolves completely in water with no residue. The outer box is made of tinplate, the inner box of paper, and the single servings are wrapped in aluminium foil. The slim pull-out carton can be opened and held with one hand, and the reopenable structure keeps the package easy to carry and use. The graphics are based on folk embroidery patterns from Yunnan and show scenes of tea planting and picking.

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