ZhuoQing
ZhuoQing is a packaging design for an instant Pu'er tea essence powder. The powder is extracted through a long process and dissolves completely in water with no residue. The outer box is made of tinplate, the inner box of paper, and the single servings are wrapped in aluminium foil. The slim pull-out carton can be opened and held with one hand, and the reopenable structure keeps the package easy to carry and use. The graphics are based on folk embroidery patterns from Yunnan and show scenes of tea planting and picking.
ZhuoQing Instant Tea Essence by TIGER PAN was selected as a grand example of communication design by the A' Design Awards. ZhuoQing Instant Tea Essence was awarded the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
