Branding

Explore 32 award-winning designs tagged Branding on A Design News.

Designer: Ruis Vargas Work: Branding Tag: Graphic

Uebaa

Uebaa is a brand identity created for a company that makes products for children. The identity is based on four ideas: playful, functional, sustainable and aesthetic. These ideas are expressed through a wide color palette, illustrations and pictograms. The visual language addresses children, while the brand ideas speak to parents. The system is applied to a brandbook of 96 pages, tags, cards, stationery, surfaces, social media and a website. Most printed items are produced by offset printing in CMYK colors, and the illustrations are made digitally.

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Designer: Yuta Takahashi Work: Branding Tag: Graphic

Miltos

Miltos is a brand identity and packaging design for a chocolate brand. The concept extends the bean to bar idea into a tree to bar approach that highlights the aroma of cacao. The package is made of dark blue fine paper with glitter processing, varnish that expresses a silk pattern and gold foil stamping. The case opens like the cover of a book and holds a flavor chart card that explains each taste in detail, as is done with wine. The assortment box is based on the image of a bookcase. The design supports a calm brand experience for adults.

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Designer: Suzhou SoFeng Design Co.,Ltd. Work: Branding Tag: Graphic

Firefly Songling Volunteer

Firefly Songling Volunteer is a brand identity created for a volunteer service organization in Songling Sub-district, Wujiang, Suzhou, China. The logo is based on the image of a firefly with open wings, a reference to the local ecological environment and to volunteers who give light through quiet effort. The simple and modern form is intended to appeal to younger people. The identity is applied through professional printing, embroidery and hot stamping. The design gives the volunteer team a distinct image within a field where many groups use similar symbols.

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Designer: Wai Ching Chan Work: Branding Tag: Graphic

Timing Sauce

Timing Sauce is a branding project created for a sauce producer. The work covers a new brand name, a logo, packaging and sales materials. The former name referred to pasta, which did not match the products sold, so a new name was chosen. The logo uses abstract shapes that suggest a sauce and a smiling face. Color research guided the palette, and several color combinations were tested to convey joy and appetite. The labels are printed on waterproof glossy PVC and are made in three sizes for 120, 150 and 180 millilitre bottles.

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Designer: Seethink Work: Branding Tag: Graphic

Go Training Institution

Go Training Institution is a visual identity project created for a school that teaches the Chinese board game Go. The identity uses positive and negative shapes, a visual idea related to the balance found in Go culture. Line drawing in the traditional ink and brush style is combined with the gesture of playing Go. Traditional elements are joined with contemporary and youthful forms to suit children. Printed items include name cards, writing paper and teaching cards, produced with digital printing and laser engraving. The intent is to promote Chinese culture visually.

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Designer: Anja Zambelli Colak Work: Branding Tag: Graphic

Benin

Benin is a brand identity created for a family-run coffee company with more than 30 years of experience. The identity supports the expansion of the coffee shop business into a franchise model. A smiling Cherub icon serves as the central symbol, referring to the Renaissance and to Italy, the homeland of premium coffee. Bright pink, blue, yellow and red tones and a texture of angelic clouds carry a cheerful mood. To-go cups and paper bags are printed on natural paper with CMYK offset, while metal tins preserve coffee quality.

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Designer: Yiwen Tu Work: Branding Tag: Graphic

Jie Yi Couture

Jie Yi Couture is a brand identity created for a couture studio in Shanghai. The Chinese character Jie means to solve and to deconstruct, while Yi means one, unity and consistency. The logo is built with Chinese typography, and parts of the characters are replaced with symbols of a mannequin and scissors. Pattern-making sketches form the main visual element, and their lines, curves and notes create a detailed pattern. The identity is applied to packaging offered in several sizes. The design conveys craftsmanship and a semi-custom tailoring service.

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Designer: Emanuele Grittini Work: Branding Tag: Graphic

Ai Academy

Ai Academy is a brand identity created for a company working in artificial intelligence. The logotype is based on monospaced fonts, which are commonly used in programming environments. The backgrounds translate the multidisciplinary nature of artificial intelligence into abstract images, without direct reference to technology. They were produced with experimental colour mixing techniques using water-based paints, then photographed and post-produced. The contrast between logotype and backgrounds keeps the logo clearly visible. Bold colours aid recognition in event and social media materials.

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