Brand Identity

Explore 98 award-winning designs tagged Brand Identity on A Design News.

Designer: Peng Wang Work: Brand Identity Tag: Graphic

CIDIH

Cidih is a brand identity designed for an educational and scientific research base in Milan, Italy, jointly built by Tsinghua University and Politecnico di Milano. The letters C and D form positive and negative shapes of each other, symbolizing the unity of theory and practice and the inclusiveness of an international platform. The semicircle in the center suggests a rising sun. The letter H stands for hub, and its negative shape holds the silhouette of the name. The identity is applied to printed materials, digital signage, websites, screens, cut sheets and acrylic.

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Designer: Amanda Dempster Work: Brand Identity Tag: Graphic

Tathra Eco Camp

After being destroyed in the devastating Australian bushfires, Tathra Eco Camp needed a symbolic identity that told a story of rejuvenation, history, and natural immersion. The owners sought a brand suite that would hero the lands unique story whilst also honoring its cultural significance and their commitment to eco-tourism. The resulting brand styling and representations are reflective of the camp's natural appeal and pay tribute to the renewed landscape with the iconic tree rings and unique color scheme symbolic of growth, history, and rejuvenation of the destination.

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Designer: Haiwen YANG Work: Brand Identity Tag: Graphic

Anlan Branding

Anlan Branding is a brand identity created for a beauty device brand. The identity is designed to remain recognizable across different applications. The typeface has gently rounded corners, while the overall letterforms stay simple and clean. A flower pattern derived from the letter A refers to the idea of beauty, and a precise cut in the letter A links technology with aesthetics. Purple is used as the main brand color. The identity is applied to the stationery and packaging systems, and guidelines support consistent use.

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Designer: Yanming Chen Work: Brand Identity Tag: Graphic

Scaling Inc

Scaling Inc is a brand identity designed for a media company. The logo is a single matrix lattice formed by five hexagon shapes. The central hexagon represents the company and is highlighted within the lattice. The irregular hexagons give the mark a gear-like and bee-like appearance. The identity is applied to stationery sets, posters, wallpaper and bags for both online and offline campaigns. Vivid colors and simple geometric patterns were selected after focus group interviews and large-scale surveys. The design expresses efficiency, adaptability and growth.

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Designer: Jörg Stauvermann Work: Brand Identity Tag: Graphic

Weingut Waalem

Viticulture on a North Sea island? Climate change makes that possible. And the polar bear is the symbol of climate change. It stands for intelligence, intrepidity and endurance. Just like the inhabitants of the island of Fohr in the North Frisian Wadden Sea. The original landscape and maritime history of the island of Fohr can also be found in the winery. The design combines historical tiles of the island's maritime history with the colors of nature. The graphic simplicity offers all possibilities for the growing product range. Sustainable enjoyment, original and close to home.

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Designer: Aleks Brand Work: Brand Identity Tag: Graphic

BlackDrop

This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

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Designer: Hamda Al Naimi Work: Brand Identity Tag: Graphic

Sof

Sof is an acronym for Sisters Overpowering Fibroids. Sof is a concept project inspired by the designer's journey with uterine fibroids, the frustration of being handed the same generalized brochure after a doctor's visit, meeting women in similar positions who have waited too long to get treated. While not dangerous, ignoring the symptoms can lead to complications. The design provides possible solutions such as creating a sense of urgency, giving patients personalized information, and a support system.

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Designer: Zi Huai Shen Work: Brand Identity Tag: Graphic

K-Chic

K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite.

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Designer: Yuk Pui Cheung Work: Brand Identity Tag: Graphic

Moi Nivak

Moi Nivak is a brand identity created for an online retailer of contemporary collectibles. The retailer combines a select store and a design shop, offering daily collectibles and design items sourced from around the world. The identity system includes brand strategy, naming, stationery and a website. The primary typography is set in Sunset Gothic, a sans-serif typeface, and the word mark is a bespoke type design. The same typographic approach is applied across all brand communications to keep them legible, simple and direct.

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Designer: Guangzhou Ruoyuchen Technology Co., Ltd. Work: Brand Identity Tag: Graphic

Free

Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels.

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Designer: Allan Toh Work: Brand Identity Tag: Graphic

The Early Chapter

The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children.

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Designer: Nour elchourbaji Work: Brand Identity Tag: Graphic

Khedr El Attar

Khedr El Attar is a brand identity created for a trader of organic and raw products established in Cairo in 1945. The project combines a brand strategy with a visual system that reflects the new positioning of the brand. The identity retains the status of Khedr El Attar as a source for organic and raw goods. The visual system organises the business into three main subcategories: organic medicine, raw beauty and culinary products. Packaging design and brand guidelines complete the system, joining the old ethos of the trade with a modern presentation.

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