Zoom
The Zoom exhibition (Museum of Ethnography, Budapest) takes an unconventional approach to the museum’s collection. The content structure is shaped by shifts in viewpoint presenting objects and object masses from new angles. The catalogue attempts to introduce this approach through different graphical and bookbinding-printing solutions. The book’s inner spine features a uniquely generated pattern for each copy which is a reinterpretation of the embroidered motifs typical to Hungarian folk art. The exhibition was designed by art1st Design Studio, lead designer Daniel Taraczky.
Zoom Exhibition Catalogue by Zoltán Berta was identified as an innovative illustration of communication design by the A' Design Award. Zoom Exhibition Catalogue received the Silver A' Design Award in Print and Published Media Design in 2025. The A' Print and Published Media Design Award is a highly prestigious, international, juried design competition which recognizes superior design of brochures, posters, magazines, catalogs, flyers, business cards, billboards, books and more.
