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Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Limited Edition

Pepsi Black x Digital Shanghai FW 2023

Pepsi Black x Digital Shanghai FW is a limited edition beverage packaging created for Shanghai Fashion Week. The packaging reflects the event theme Originate New Nature. A colorful ring surrounds the Pepsi logo, and the graphic is stretched in a single direction to suggest an extension of time and space. Deconstructed color blocks in pink and green are set against a black background for a bold, multi-layered look. Overlapping stretched graphics create a digital glitch effect that expresses the merging of the virtual and the real.

Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design and Innovation was recognized as a creative representation of communication design by the A' Design Awards. Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging was awarded the Iron A' Design Award in Limited Edition and Custom Design in 2023. The A' Limited Edition and Custom Design Award is a juried, academic and highly prestigious design award which honors superior design of limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections, modified automobiles, made to order products and more.

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Design Interview of the DaySpecial CoverageSaturday, 7 November 2026

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