Proof of Existence
The colors and symbolism of the rainbow flag were the inspiration for this ready-to-wear collection. In addition to their design details such as box pleating and shirring, each powerful look also has its hand-made pendants and beads attached to the fabrics creating textures. This intense monochrome and the unique eccentric silhouette supported by the construction details offer interesting visual impressions. It's all about how creatively the design language is translated into clothing without sacrificing the construction details or aesthetics, suggesting fresh new looks.
Proof of Existence Womenswear by Hyeonjeong Woo has been highlighted as an innovative representation of fashion design by the A' Design Awards. Proof of Existence Womenswear received the Bronze A' Design Award in Fashion, Apparel and Garment Design in 2022. The A' Fashion, Apparel and Garment Design Award is an international, meritocratic, just and fair design prize that rewards excellent design of runway collections, dresses, suits, skirts, outerwear, jackets, apparel, garments and more.
