Problue
Problue Annual Posters is a series of printed posters created for a diving brand. Each poster shows one model wearing both stylish city clothing and a diving suit, so the transition between daily life and diving is made visible. Gray blue is applied to the gentleman for elegance, and red is applied to the lady. Camouflage fins refer to the movement of urban life. Contrasts are arranged on purpose, such as fast and still, daily wear and diving suit, smooth and sharp. Each poster measures 420 by 594 millimeters.
Problue Poster by JBBC BRANDING CONSULTANCY was selected as an innovative example of communication design by the A' Design Award & Competition. Problue Poster received the Silver A' Design Award in Photography and Photo Manipulation Design in 2020. The A' Photography and Photo Manipulation Design Award is an international, meritocratic, just and fair design competition that recognizes outstanding design of portraits, landscapes, still lifes, photojournalism, fashion shots, architectural images, wildlife captures, sports events and more.
