Old Parr
Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.
Old Parr Branding and Redesign by Laurent Hainaut was highlighted as an exceptional example of communication design by the A' Design Awards. Old Parr Branding and Redesign received the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
