Hak Hi Kong
The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Hak Hi Kong Yong An Harbor Rebranding by Shih-Pei Huang was recognized as a creative example of communication design by the A' Design Award. Hak Hi Kong Yong An Harbor Rebranding won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design accolade that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
