Occasional Motto
The visual idendity of “Occasional Motto” was built based on the literal meaning of the company name, and extracted the essence of telling different experiences to people. The identity has several key colors, a typographic logo, and multiple illustrations which plays with a modern, and warm image that making each product unique, but cohesive with different contexts.
Occasional Motto Visual Identity by Zhenqi Ji was featured as an innovative example of communication design by the A' Design Awards. Occasional Motto Visual Identity received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design recognition program that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
