Superlimao
Superlimao is a brand identity created for a Brazilian architecture firm. The logo is inspired by grotesque typography, giving a sober tone that contrasts with a series of colorful illustrations and patterns. The identity includes business cards, stickers for closing envelopes, an institutional presentation and posters. The posters are printed on 75 gram offset paper and glued to walls and sidings to mark the office headquarters and the building sites. The visual language can be both sober and expressive, according to the message and the context.
Superlimao Brand Identity by Ruis Vargas was featured as a creative example of communication design by the A' Design Award & Competition. Superlimao Brand Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition which honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
