Macys Website
Macy's Website is an online retail interface that allows customers to browse and buy the products offered by Macy's. The website was redesigned in response to customer feedback, resulting in a clean and simple layout inspired by fashion media and consumer technology products. Responsive web technologies allow access through laptop computers, tablets and smartphones. Extensive research guided the work, including user surveys, interviews, A/B testing and usability testing. The simpler structure streamlines the purchase process and improved user engagement.
Macys Website Redesign by Willy Lai was featured as an innovative representation of communication design by the A' Design Awards. Macys Website Redesign received the Silver A' Design Award in Interface, Interaction and User Experience Design in 2020. The A' Interface, Interaction and User Experience Design Award is an international, jury-voted, fair and ethical design accolade which rewards exceptional design of websites, mobile applications, software interfaces, game interfaces, wearable interfaces, virtual reality interfaces, augmented reality interfaces, dashboard designs and more.
