Darin
The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.
Darin Korean Health Food Store by Hee soo Son was highlighted as an exceptional example of communication design by the A' Design Award & Competition. Darin Korean Health Food Store was awarded the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade which recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
