Love&wash
Love&wash is a packaging design for a range of laundry products, including washing powders, washing gel, capsules and stain remover. The concept expresses care through a simple metaphor of clothes that embrace each other. On the label of the powder for colored fabrics, an orange T-shirt and a denim shirt hug. The letters of the logo are pressed together to repeat the same idea. Background colors separate the products, while blue typography suggests freshness and purity. The packaging is made of cardboard and plastic, and biodegradable materials are planned.
Love&wash Packing by Alexander Cherkasov was selected as a grand example of communication design by the A' Design Award & Competition. Love&wash Packing won the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design accolade that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
