Wiseman Beer
Wiseman Beer is a packaging design for a bottled beer aimed at young consumers in China. The bottle is made of glass and plastic, the cap is made of metal, and the label is made of paper. A bold red and white icon is applied directly to the bottle, and a large red area expresses energy and passion. The packaging measures 230 millimetres in width, 60 millimetres in depth and 60 millimetres in height. The intent is to give beer packaging a modern look that matches the free and playful character of young people.
Wiseman Beer Beverage by Wen Liu was selected as a grand illustration of communication design by the A' Design Award. Wiseman Beer Beverage earned the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
