Aava
Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.
Aava Supplements by Maja Maksimovic was identified as an exceptional representation of communication design by the A' Design Award. Aava Supplements received the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design prize that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
