Yingjiagong Baijiu
Yingjiagong Baijiu is a packaging design for a Chinese distilled spirit. The shape of the Dabie Mountain is used as the main design element. Traditional Chinese ink painting and line drawing are combined to form the mountain image. A large area of white space is applied, and green is the main color. The outer box is made of plastic to reduce cost and allow recycling. The bottle and the cap are made of ceramic with a sprayed finish. The box measures 136 mm in length, 116 mm in width and 290 mm in height. The design presents the natural fermentation setting of the distillery.
Yingjiagong Baijiu Beverage by Wen Liu was highlighted as an outstanding representation of communication design by the A' Design Awards. Yingjiagong Baijiu Beverage was awarded the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
