The Tea
Pony Pack Tea is a gift packaging design created for premium tea. The concept follows the long history of tea making, in which traditional methods are preserved and combined with modern production management. Chinese characters written in the styles of different periods are layered on the surface to express quality carried across time. The set includes a box and a canvas bag closed with a tightening rope knot. Simple textured paper is used, with screen printing, bronzing and embossing. The forms recall tea columns and tea cakes.
The Tea Packing by Qian Xiang was recognized as an outstanding representation of communication design by the A' Design Award. The Tea Packing earned the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design award which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
