Carp Leap
Carp Leap is a packaging design for black tea, created as a business gift. The design tells a story with traditional Oriental elements such as the fish, the dragon and the pine tree. Three stages are shown: leaping over the dragon gate, surpassing oneself and enjoying life. The illustrations refer to the memory of struggle shared by entrepreneurs. The box has a hard mounted shell with embossing and gold foil stamping, an origami paper bag and a sponge insert that holds each item in place. A cup with crystal glaze is included.
Carp Leap The Tea by Qian Xiang was selected as an exceptional representation of communication design by the A' Design Awards. Carp Leap The Tea earned the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design prize which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
