Subsidy Programme Series
Subsidy Programme Series for Macao is a visual identity created for a public subsidy programme that supports music and fashion creation. The identity is based on the idea shared by both fields, which is creative innovation. Simple pencils are combined with music wires and rulers to build clear images that are easy to read. The objects are arranged on drawing paper and then photographed, so the original materials appear directly in the final visuals. The series invites the public to take part in the annual programme.
Subsidy Programme Series Visual Identity by Leong Chou In was identified as a grand example of communication design by the A' Design Awards. Subsidy Programme Series Visual Identity earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design award that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
