Meat n Beer
Meat n Beer is considered a flagship store selling specialty meats and beers. The inspiration for the logo came from the merging of their two flagship products. From traditional cattle heads with their pointed horns, transformed with an iconic design in a modern rustic wire frame vector, interacting with the other traditional element, the beer bottle. The union is in a positive and negative space, succinctly and elegantly into a single symbol where text and image form a single image. The typography plays and mixes an old style Industrial font with a more modern Script.
Meat n Beer Brand Design by Mateus Matos Montenegro was highlighted as an outstanding representation of communication design by the A' Design Awards. Meat n Beer Brand Design was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program that recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
