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Mirzam: Monsters Collection Chocolate Packaging

Backbone Branding Chocolate Packaging Packaging

Mirzam: Monsters Collection

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.

Mirzam: Monsters Collection Chocolate Packaging by Backbone Branding has been selected as a creative illustration of communication design by the A' Design Awards. Mirzam: Monsters Collection Chocolate Packaging earned the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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