MX 11
MX 11 is a packaging series created for a range of sunglasses sold by an online fashion store. The packaging is made of laser-treated art paper and is printed in a single color. Each box measures 180 millimeters in width, 70 millimeters in depth and 80 millimeters in height. A mirror-like surface presents the eyewear in a minimal way and draws attention to the product. The name MX 11 combines the word maximum with the number eleven. The design supports a simple and stylish lifestyle for young people in the city.
MX 11 Sun Glasses by Hu Jijun was featured as a creative representation of communication design by the A' Design Award & Competition. MX 11 Sun Glasses was awarded the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
