Destination Paris Bercy
Destination Paris Bercy is a visual identity created for an event destination in Paris. The identity presents the Paris Bercy area as a place where professionals and the wider public can host events. The concept draws on travel diaries and holiday postcards. The logo is printed like a passport stamp and works as a label of quality. Each partner is shown by a logo in a stamp shape, forming a single signature that unites diverse expertise. A blue, white and red border recalls old airmail envelopes and French charm. The identity is applied to a business card, a booklet and a website.
Destination Paris Bercy BtoB Event by Fanny De Bray was highlighted as a creative example of communication design by the A' Design Award. Destination Paris Bercy BtoB Event won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design prize that recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
