Alita
The main goal of the redesign is to increase the overall brand awareness and highlight the distinctive features such as classical production methods, raw materials and quality. The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Alita Bottle design and labels by Asta Kauspedaite was featured as an exceptional representation of communication design by the A' Design Award. Alita Bottle design and labels won the Silver A' Design Award in Packaging Design in 2017. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
