SugarLady
SugarLady is a pop-up store interior created for a ladies apparel brand in Shanghai, China. The sugar crystal is used as the main theme, linking the interior to the name of the brand. Each display cell is built from a steel frame covered with an industrial nylon sheet. LED panels of 600 by 600 millimetres light the cells from within, so every unit glows softly. The cells are simple and light, so they can be assembled, moved and recombined in many arrangements. The total area is 6 by 10 metres and includes a fitting room.
SugarLady Ladies Apparel Popup Store by Tomohiro Katsuki was selected as an innovative representation of architectural design by the A' Design Award & Competition. SugarLady Ladies Apparel Popup Store received the Silver A' Design Award in Interior Space and Exhibition Design in 2017. The A' Interior Space, Retail and Exhibition Design Award is an international, meritocratic, just and fair design award which rewards outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
