A Design News

A Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Tide and Tradition Video

Tide and Tradition

The film Maldivian Fishermen features traditional single pole and line fishing of tuna in the Maldives, a sustainable method which is often described as the lifeblood of the island nation. For generations, tuna has been a staple food that supports daily life across the islands. Adopting a storytelling approach with cinematic visuals and immersive sound design, the project captures skilled fishermen working in a coordinated rhythm aboard a traditional Dhonis, bringing the experience to a global stage.

Tide and Tradition Video by Aishath Naajila was selected as an innovative representation of communication design by the A' Design Award & Competition. Tide and Tradition Video received the Silver A' Design Award in Movie, Video and Animation Design in 2026. The A' Movie, Video and Animation Design Award is an international, meritocratic, just and fair design competition which recognizes excellent design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.

Learn more about Tide and Tradition Video

 
E-Mail
Design Brand of the Day

World-Class Design-Driven Brands.

Great brands are built on great design. Everyday, we feature a distinguished design-driven brand and explore its identity, creative vision, products and corporate projects. Discover award-winning brands that use good design to create value, inspire people and stand apart worldwide. Visit us daily to enjoy the distinctive approaches of the World’s most innovative brands.

Continue reading · Browse the registry