Digital Fashion
The installation at ComplexCon Hong Kong 2025 presented a retail environment structured through a phygital system combining spatial design and interactive interfaces. AR try on kiosks, embedded displays and a mobile pre order interface formed a continuous see now try now order now sequence. Curved reflective surfaces and multi directional openings guided circulation, while integrated data capture enabled real time feedback for demand based production, illustrating a hybrid approach to contemporary fashion retail environments.
Digital Fashion Showcase by FabriX World has been recognized as a grand example of service design by the A' Design Award. Digital Fashion Showcase earned the Silver A' Design Award in Event and Happening Design in 2026. The A' Event and Happening Design Award is a juried, academic and highly prestigious design award that celebrates excellent design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.
