Once Upon a Rabbit
Once Upon a Rabbit is an animated design project inspired by cultural details of the Lantern Festival and childhood visual memory. The work establishes a soft, expressive visual language through a hybrid of dimensional form and hand drawn sensibility, creating imagery that feels both structured and playful. Recurring motifs such as the rabbit and Tangyuan, rice balls, are used as visual anchors, while motion, rhythm, and composition emphasize atmosphere and continuity, resulting in a cohesive design experience rooted in warmth, familiarity, and cultural resonance.
Once Upon a Rabbit Animated Short by Hannah Sun and Jesseter Wang has been selected as an innovative illustration of communication design by the A' Design Awards. Once Upon a Rabbit Animated Short was awarded the Bronze A' Design Award in Movie, Video and Animation Design in 2026. The A' Movie, Video and Animation Design Award is a highly prestigious international design competition that rewards outstanding design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.
