Sushico
As the first and most widespread Far Eastern restaurant chain in Turkey, Sushico's packaging design reinterprets the brand's essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette, led by Japanese red, and carefully selected typography, aligned with the brand's spirit, complete a minimal yet powerful system.
Sushico Packaging Design by Alara Selin Murkozoğlu has been featured as an outstanding example of communication design by the A' Design Award & Competition. Sushico Packaging Design received the Bronze A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
