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Fountain of Fortune New Year Packaging

Fountain of Fortune

This gift set features an illustrated package containing two cans of Prosperity Water and an interactive mobile red envelope. The design reinterprets traditional gift-giving through visual storytelling, symbolic elements, and integrated digital interaction. By combining classic New Year imagery with contemporary interactive features, the project presents both physical and digital components within a unified festive experience. The integration of traditional symbols and digital interaction reflects an approach that connects established cultural practices with present-day modes of communication.

Fountain of Fortune New Year Packaging by DAWHO was selected as a grand representation of communication design by the A' Design Award & Competition. Fountain of Fortune New Year Packaging won the Iron A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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