Guojiao 1573
Guojiao 1573 is a limited-edition packaging design for a premium Chinese baijiu. The design draws on the loong, an auspicious figure in Chinese culture. Three-dimensional sculpting presents the loong across both the bottle and the outer packaging, and parts of the figure stay concealed within the forms. The bottle is made with an ancient kiln-fired ceramic technique and is shaped by hand. The package measures 205 by 170 by 295 millimetres. The calm and refined form invites the consumer to explore and open the package.
Guojiao 1573 Baijiu Packaging by Wen Liu has been recognized as an outstanding example of communication design by the A' Design Awards. Guojiao 1573 Baijiu Packaging was awarded the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
