Qingyuan Lianshan Hei Shan Rice

This project put forward the design concept of rice box as a ruler to measure the poetry of landscape, rice packaging is no longer a simple container, but a tool to perceive the poetry of nature, and a medium to connect people with the earth's emotions and humanistic spirit. This project added a measuring scale to the inner package of Black Mountain Rice, making the package a practical measuring cup, so that the user can really feel the concept of sustainability in the process of reuse, and make the product better integrated with the packaging.

Qingyuan Lianshan Hei Shan Rice Product Packaging by 子吉 尤 was identified as a creative representation of communication design by the A' Design Award & Competition. Qingyuan Lianshan Hei Shan Rice Product Packaging received the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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