Tels Cargo
Tels Cargo is a brand identity created for a European transportation company focused on automotive cargo. The logo keeps the original typography, colour palette and five-stripe symbol of a pallet, so recognition is retained. A circular element represents the sun and light. The letters G and O in the word Cargo are joined to suggest movement. The identity is applied to truck designs, wall calendars, office supplies, greeting cards, water bottles, bags, wall clocks, exhibition stands and gifts. A grey and orange palette supports a modern and professional appearance.
Tels Cargo Branding by Nargiza Usmanova was recognized as a grand example of communication design by the A' Design Award & Competition. Tels Cargo Branding received the Iron A' Design Award in Advertising, Marketing and Communication Design in 2025. The A' Advertising, Marketing and Communication Design Award is a highly prestigious, international, juried design competition that recognizes exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
