Woosmell
Woosmell is a reusable packaging design created for a fragrance brand. The outer bag is shaped like a lunch bag and is made of Tyvek, a durable synthetic paper. The bag can be carried as a daily accessory after the product is opened, so the packaging is not discarded. Each set includes a cork diffuser ball that is attached to the neck of the fragrance bottle. A cotton wick inside the cork ball transfers the liquid and releases a gentle scent without a flame. The design connects fragrance with practical everyday use.
Woosmell Sustainable Packaging by Sun Wang has been highlighted as a grand illustration of communication design by the A' Design Award & Competition. Woosmell Sustainable Packaging won the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
