Noosh
Noosh is a label design for a crafted gin bottle. The label is printed with a metallized finish and measures 206 by 140 millimetres. Noosh is applied to a glass bottle of 100 by 240 millimetres that holds 750 millilitres. The illustration draws on Persian architecture, with arches, domes and calligraphy drawn in an isometric perspective. Detailed line work and geometric precision reflect traditional motifs. Each flavour, such as saffron and Persian rose, carries a different illustrated story, presenting Iranian heritage to new markets.
Noosh Crafted Gin by TheYaar Studio has been recognized as an outstanding illustration of communication design by the A' Design Award. Noosh Crafted Gin received the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
