Doritos Fiera Preta 2024
Doritos Fiera Preta 2024 is a limited edition snack food packaging series created for Feira Preta, the largest event of Black culture in Latin America. Feira Preta began as a fair 16 years ago and grew into a three day festival where material and symbolic goods are exchanged, roots are preserved and knowledge is passed from one generation to the next. The packaging artwork was made by three artists from Preta Comics, an initiative of the Feira Preta Institute that promotes local Black artists. The design aims to amplify voices that often go unheard.
Doritos Fiera Preta 2024 Food by PepsiCo Design and Innovation was highlighted as a grand illustration of communication design by the A' Design Award. Doritos Fiera Preta 2024 Food was awarded the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
