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HarvardXR 2024 Visual Identity

HarvardXR 2024

Extended Intelligence uses generative design to create a dynamic visual identity reflecting AI and XR. With procedural generation in C4D, randomized pixel matrices integrate AI and XR, reinforcing the conference's themes. This scalable system adapts across digital screens, signage, and print materials. A structured color palette differentiates participant identities, ensuring clarity. By leveraging generative techniques, the identity embodies innovation and future focused design.

HarvardXR 2024 Visual Identity by Yutong Wang was identified as a creative example of communication design by the A' Design Award & Competition. HarvardXR 2024 Visual Identity received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design accolade that celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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