Threegun
Since its establishment, Threegun has consistently used red, a color deeply rooted in Chinese tradition, as a core element of its visual identity. The red hue is considered one of the essential assets that must be retained within the brand's visual system. The systematic use of grid systems in packaging unifies the layout. As for the package background, designer have modernly integrated the character Three into the pattern design. This motif has become a key visual asset for Threegun, continuing to play a significant role in their subsequent visual design.
Threegun Packaging Design by E2W Studio was selected as an innovative representation of communication design by the A' Design Awards. Threegun Packaging Design earned the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
