Ktown4u
The Ktown4u Coex store is themed Journey to the New Kpop Universe and represents a space journey toward the Ktown4u planet, the landmark of Kpop. It is a process of traveling freely between stars, getting closer to one's star. The design boldly uses primitive and simple materials such as metal, lighting, and stone spray, while incorporating the geometric meanings of curves and straight lines to express an elemental cosmic space. The movable walls and furniture create various spatial transformations, allowing global fans to have experiences.
Ktown4u Commercial Space by 21O studios was featured as a grand illustration of architectural design by the A' Design Award. Ktown4u Commercial Space won the Silver A' Design Award in Interior Space and Exhibition Design in 2025. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design prize that celebrates superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
