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Jorakay Pavilion 2024 Trade Fair and Exhibition

Nontawat Charoenchasri Trade Fair and Exhibition Trade Show

Jorakay Pavilion 2024

Jorakay Pavilion 2024 drew inspiration from the grid pattern of a crocodile's belly, resulting in an abstract design that reflected the brand's architectural direction. Visitors could enter from all sides, with products displayed in a gallery-like setting, accompanied by LED screens, lighting, and music. This approach offered a different way of presenting products while supporting the brand's image. The green pavilion, representing Jorakay's products, provided an immersive experience that brought together architectural design and spatial storytelling.

Jorakay Pavilion 2024 Trade Fair and Exhibition by Nontawat Charoenchasri was selected as an outstanding illustration of architectural design by the A' Design Award & Competition. Jorakay Pavilion 2024 Trade Fair and Exhibition received the Golden A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design in 2025. The A' Trade Show Architecture, Interiors, and Exhibit Design Award is a juried, academic and highly prestigious design competition which honors exceptional design of trade show interiors, exhibits, booths, pavilions, showrooms, kiosks, installations, Pop-Ups, displays and more.

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